Casino News: £40 Million Redevelopment of London Casino

A major new casino venture has been unveiled for London by leading advertising and gaming group Media Corp. They have recently announced that they have united with Hippodrome to incorporate online casino and online poker, which will be launched as part of Hippodrome Casino.

The casino is undergoing a £40 million refurbishment in one of the most iconic and historic venues in London. The redevelopment, in London's West End, will create a 90,000 ft² international-style casino. Sprawling over three floors, the epic development will cost in the region of £40 million. Inside will be a restaurant from the One Group, a two-level smoking terrace, five bars and a poker room. There will also be a cabaret theatre. It is projected that around one million visitors will pass through the doors during the first year of operation.

During the first 12 months, it is forecast that cash deposits will total £12 million from the date of launch in April 2012. The new contract states that Media Corp must provide Hippodrome Casino online branding, and initially offer online casino and poker. As time goes by, extra products will be added to the portfolio, including bingo and sportsbook.

Financial transactions, customer support and software will be maintained by Media Corp. Visitors to Hippodrome Casino will also be able to make cash transactions from their own Internet accounts via the venue itself. It is thought that this method could be unique in the United Kingdom.

A high profile advertising campaign will herald the launch, which will incorporate printed media, television, and outdoor billboards. The casino will also offer promotional coupons, and the physical casino will display promotions encouraging members to play online. The casino will play host to real life finals for online tournaments, and also have an exclusive clubhouse for online members.

More news on this exciting joint venture as it happens -- it certainly looks like the casino-scene in London is about to get the shakeup it needs.