Bet365 Group Ltd, a UK-based online gaming provider is one of the most successful in the world, with more than 19 million players in around 200 countries. With a staff of more than 3,000, this group is the biggest private employer in Stoke-on-Trent, the English city in which the company is based. The Bet365 network of sites are available in more than 15 languages and offers support for over 25 different currencies.
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Through several online gaming sites, Bet365 Group Ltd offers poker, casino games, bingo, sports betting and sport event video streams. Bet365 is the operating name of Hillside (New Media) Ltd and the company is licensed by the Government of Gibraltar for sports betting, poker and online casino games. In Australia, Bet365 is licensed and regulated by The Northern Territory Government and there are around 100 staff members currently employed in the Australian offices in Darwin. This group is equally as popular in Australia as it is in the UK, with Samuel L. Jackson as the face of the brand in TV ads. Not only does advertising for the group appear on TV in both the UK and Australia, but April 2016 saw Bet365 become sponsors for Stoke City’s football stadium as well as shirt sponsor for the Slavia Sofia and Ludogorets Razgrad Bulgarian football clubs.
Founded in 2000, Bet365 Group Ltd started life in a Stoke-on-Trent portakabin where it was run by Denise Coates, funded by a loan taken out against her family’s betting shop business which had been founded by Denise’s father Peter Coates in 1974. In 2005, the betting shop chain was sold to Coral for £40 million and by 2012, the company had accepted sports wagers of over £12 billion, generated an operating profit of over £116 million and paid around £130 million in tax to the government in the UK. In 2012, Denise Coates received a CBE for her services to business and the community. Denise Coates is the current joint chief executive of Bet365 with her brother John Coates, while father Peter Coates is the chairman of the company.
One of Bet365’s most innovative products allows players to bet on events in real time while they are happening and there’s a big range of live options on offer. The most recent update to the software that provides the In Play option saw the introduction of the vFabric private cloud, which allows a huge number of changes to be handled every second and means that data latency is now just two seconds. This allows Bet365 to stream information continuously while processing and handling information from a large number of customers.
There are around 20,000 sporting events streamed live by the company every year. In October 2009, this online casino operator was able to secure rights to the first football game shown exclusively online which Bet365 streamed to online casino players. The World Cup qualifier between England and Ukraine was shown to funded players for free.
As one of the leaders in the online casino gaming market in the UK and around the world, Bet365 continues to innovate and move the industry forward, particularly in the area of online sports betting.