Bwin Party Digital Entertainment was formed as a result of the 2011 merger between PartyGaming plc, and bwin Interactive Entertainment.
It was the world’s largest publicly traded online gambling firm, headquartered in Gibraltar and traded on the London Stock Exchange.
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Bwin.party was then bought out by GVC Holdings, after a long bidding process between them and 888 Holdings, who also attempted to buy the company.
GVC Holdings eventually bought the company for £1.1 billion, with the offer being accepted in September of 2015, and then being finalised in February, 2016.
Rumours of an upcoming merger between Bwin and PartyGaming started in late 2009, but there was radio silence from the two companies until the rumours were finally confirmed to be true in August, 2010.
At the end of 2010, a document numbering almost 500 pages was sent to shareholders, outlining the planned merger, it was approved a month later and the deal was completed at the end of March, 2011.
Prior to its buyout by GVC, bwin announced the sale of its online poker network, which was a leader in the field, to Amaya Gaming Group in a deal rumoured to be worth up to £25 million.
Bwin was best known for its sports betting offerings, which were at the very core of its business. There were nearly 100 different sports available to bet on with bwin, many on bwinbetting.com, which was launched in 2011 to improve the company’s position in the UK football betting market.
Poker was the second most well-known product provided by bwin, and they created s strong position in this market, hence the expensive sale of this product to Amaya. Bwin also offered bingo play and soft games, which included skill games, mini games, and backgammon, amongst many others.