Ladbrokes PLC was one of the most famous names in the UK gambling and sports betting world, and was also one of the biggest. Anyone with even the vaguest interest in the industry will already know why the past tense is being used here.
The recent merger between Ladbrokes and Gala Coral has created the biggest name in the UK gambling and sports betting world, Ladbrokes Coral.
An “exciting time” as CEO of Ladbrokes Coral states on the company’s website, and one that he is, unsurprisingly’ I am delighted to be given the chance to lead.
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After decades of building up a solid reputation, Ladbrokes PLC was one of the most trusted names in the industry, and the same could be said of Gala Coral, both before and after the two companies merged, combining the companies brings a total of 230 years of industry experience to the table, and creates the industry equivalent of a super-team.
Coral and Ladbrokes are names that are more associated with sports-betting and bookmaking than anything else, and despite having to sell hundreds of shops for reasons of fairness following the merger, this remains true, as Ladbrokes Coral PLC is the UK’s number one sports-betting brand by some distance.
As well as several websites offering various casino and sports-betting options, Ladbrokes Coral PLC also owns a variety of brands, some more obvious than others. These include Ace Kingdom Casino, Gala Bingo, Gala Casino, Coral, Ladbrokes, Ladbrokes.com.au, BETDAQ, AGT, Sportium, and Stadium Technology Group.
Despite debatably being predominantly done due to increased taxes on gambling companies, the merger between Gala Coral and Ladbrokes PLC made waves in the gambling world for obvious reasons, the merger is historic, and Ladbrokes Coral PLC looks set to change the way the world looks at online and land-based casino and sports-betting play forever.