It could be claimed, with little ability for argument against the suggestion, that Mr Green as an online gambling company has a stronger understanding of how to develop brand identity in the online gambling world than any other company.
The Mr Green casino site alone is one of the most recognisable, and most popular around, with catchy television adverts, a unique and memorable design, and excellent games and customer service.
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Mr Green online casino was founded in 2007 by Fredrik Sidfalk and Henrik Bergquist, who had founded Betsson together in 2001, along with fellow Swedish entrepreneur Mikael Pawlo.
The site officially launched in 2008, and immediately made it clear it intended to change the game, becoming one of the very first sites to offer games from a wide range of different software developers, which in turn opened the door for more developers to enter the industry.
Nearly ten years on, and the collection of software providers available at Mr Green is still one of the most comprehensive around, proving that this is a site, and a company, that can evolve to stay competitive no matter how quickly the iGaming market is moving forwards.
Per Norman became CEO of Mr Green’s parent group, MR Green and Co AB in February 2015, and just over a year later, in April 2016, Mr Green itself gained a new CEO in the shape of Jesper Kärrbrink, a man with a strong background in media, again showing Mr Green’s commitment to brand identity as well as top quality gaming options.
Having had successful stints as CEO at Svenska Spel and Euroflorist (the second of which he managed to increase online sales of by 30%), Kärrbrink brings skills to the table that have slotted in perfectly with Mr Green, and we can expect this company to continue its rapid growth for many years to come.