Stan James is a sports betting brand that started life as one single betting shop in Wantage, Oxfordshire in 1973. In the decades since, Stan James has built itself up to be one of the most trusted and widely recognisable brands in the UK betting industry.
The founders of Stan James were not Stan and James as you may assume, James Holder is the James in the title, but Stan is taken from the names of Holder’s co-founder, Steve Fisher, and his wife Anne.
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The Stan James brand is now predominantly online, with StanJames.com offering sports betting options, as well as well as poker, casino games, and video slots.
StanJames.com is the trading name of SJU Limited and is based in Gibraltar, a popular destination for online gambling companies.
StanJames.com is licensed and regulated by the UK Gambling Commission (UKGC) and the Government of Gibraltar.
The brand is available in various markets around the world, with the website enjoying customers from well in excess of 100 countries, but the focus of their business remains in the UK.
Stan James has been assertive in its growth, purchasing the Betdirect bookmakers from 32Red for nearly £6 million in December 2007, and betterbet.com from Better in February of 2009.
Stan James’ purchased haven’t been restricted to the online world, with the company buying 27 branches of the now bankrupt Pagebet.
The online gambling side of Stan James, along with all associated rights and assets, was bought by Unibet Group in September 2015.
Stan James has taken out many high-profile sponsorship deals, include the Stan James World Matchplay darts tournament from 2000-2010, the Stan James Guineas Festival at Newmarket from 2006-2010, and the King George Chase at Kempton from 2005-2008. The company has also sponsored ever race on the Road to Cheltenham series since 2010, including the Stan James Championship Hurdle.