BetGenius was founded in the year 2000, and since then has grown to service the global sports betting community. Now it employs over 150 full-time dynamic and customer-focused professionals. The company is managed from two bases – London and Tallinn. Their products allow bookmakers and lottery companies to increase revenues by improving the efficiency, intelligence, and usability of their existing sport book.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
£100 Bet Bundle (New Customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply) More info
Every year, BetGenius offers over 40,000 live football games, and over 20,000 tennis games. At the data production facility in Tallinn, Estonia, the information is collected for the trading of global sporting events. This facility operates around the clock, so data is always up-to-date. The company employs multi-layered quality assurance techniques, so clients receive the most accurate data, regardless of where or when a sports event is taking place.
New players in the sports betting market can access turnkey content, marketing, and advertising solutions. The primary product offered by Bet Genius is sports book management, which allows bookmakers to automate their betting systems. Bookmakers using BetGenius can expect to increase their betting margins, increase efficiency, reduce costs, and offer more sports, betting opportunities, and events than ever.
Bookmakers can now customise all aspects of their prematch betting. For instance, they can decide how far in advance they would like to create a fixture and configure market types based on region, sport, or country. They can also create knockout tournaments, and update start times automatically as the event time approaches.
The BetGenius system uses sophisticated mathematical models, and is able to produce a large range of betting options from a minimal number of inputs. It's also able to track price changes from the bookmakers, and send notifications when prices are out of line with competitors.