Exclusive games have become an increasingly important part of the online casino world over recent years. Not that more and more casinos are offering a wide range of games from multiple developers, the chance of crossover is higher than ever, so to truly stand out, a site need to be able offer games that players will not find anywhere else.
Coral Interactive, now part of the Ladbrokes Coral, which was born from the 2017 merger of Gala Coral and Ladbrokes, which is in the process of being taken over by GVC, benefits from this, as CR Games is a software developer that they have in-house, which creates games exclusively for Coral Interactive sites including Coral Casino, Gala Bingo, Gala Casino, and Gala Slots.
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Opinion on Coral Interactive as a reliable company are split, and this seems to have increased since last year’s merger, but there is no denying that this is one of the most identifiable brands in the whole of the iGaming world, and combined with offering exclusive slots, this guarantees a lot of interest from players.
Both the land-based and online presence of Coral means that CR Games will get a lot of play, and, we assume Coral hopes, the exclusivity of the titles will entice in even more players.
There’s a problem with this plan though, CR Games aren’t very good. They’re not terrible, they’re fine to play, but with most of the titles on offer here using themes that have been well used by other developers, and better in most cases, combined with RTPs that rarely go above 85%, they’re not good enough.
Exclusive slots are a great thing to have, but when they’re this average, it’s unlikely that they will do much to help Coral gain more customers any time soon.