Element Wave is a casino developer that doesn't focus on game development so much as it does the technical and marketing side of the industry. Thought of as a platform with which an online casino can build, market, and refine, in many ways what Element Wave represents is a data-driven powerhouse. Element Wave's software strongly utilises analytics – the study and interpretation of statistical data – to generate reports and suggestions that a considerable number of online casinos have adopted in recent years. Element Wave advertises that their product has helped casino brands to retain players and attract new ones more than any other product offered today.
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Putting weight behind the company’s efforts, several big-name online casinos have adopted Element Wave’s software to great success in recent years, including Colossus Bets, bwin.party and, betsson. One of the biggest selling points of Element Wave's mobile platform is that the product works to create what are called “mobile moments”, specifically targeted messages and promotions that are sent to each gambler based upon their search history, gambling habits, choice of games, and even the time of day they log on. All of these messages are not only designed to personalise their experience, but also to get them to keep coming back and spending more money. It is this aspect of the product that has done more than anything else to attract and retain players.
While Element Wave's products are not available for download “as is”, you have no doubt used their platform at one point or another if you are partial to gambling on your mobile device. If you ever see advertisements, messages, and promotions that seem to perfectly track with your gambling habits, that's likely the calculated result of Element Wave's algorithms picking apart and analysing every part of your behaviour as a gambler.