Founded in 2005, Mobenga is now highly regarded as one of the sports betting industries most innovative software providers. From starting as a small independent company, it has gone from strength to strength and in 2011 it was bought for around €23.8million by Playtech and has gone on to win numerous industry awards since.
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Mobenga specialises in multi-channel mobile sports betting and its software has been designed so that it is easily integrated within other platforms. This was a driving force behind Playtech’s decision to acquire the company. The software is used to provide sportsbook services over a range of different devices including iOS and Android.
When you think of sports book sites, one name that springs to mind is Ladbrokes and one of Mobenga’s biggest accomplishments was developing a new mobile sportsbook for Ladbrokes Sports. The end result meant that Ladbrokes’ customers could receive special offers, push notifications and live streaming all to their mobile phones.
Thanks to the success of this partnership and new software, Ladbrokes revenue increased dramatically; 110% in stakes and 62% more active users. As a result of this success, Mobenga and Ladbrokes ran a new consolidated site via the Mobenga platform, cementing their relationship and showing the industry just how good Mobenga’s work really is. This was the first time an operator chose a third party provider in preference to its own front-end systems.
As you would expect, in order to stay afloat in this competitive industry, software providers must provide excellent service and support and that’s exactly what Mobenga do. Each client has a dedicated portal which takes just a few minutes to register with and then provides a range of services to support you every step of the way. You can expect live client support from its team which undoubtedly shows the commitment they have for keeping their clients happy.
The in-house staff at Mobenga also provide specific timelines when working on new projects, ensuring its clients are kept in the loop at all times. The fact that Mobenga have such an extensive list of big name clients that it continues to keep happy, is testament to the fact they focus strongly on customer satisfaction.