32Red PLC was founded in 2000 by Edward Ware, previous Ladbrokes Managing Director, who wanted to create his own independent online casino. The venture was backed by associates as well as personal finances from Ware, and 32Red has managed to increase in size from a small idea to a large and well-known brand.
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All of the operations carried out by 32Red PLC since the company was created, from customer service to marketing, have been performed in Gibraltar. While customer service is still managed in Gibraltar, the poker gaming offered by 32Red is managed by the Prima Poker network. The online casino software used by this operator is developed by Microgaming and this provides all gameplay as well as maintaining player accounts. There’s a team of around 75 people currently employed by this online casino operator and the small team allows the company to know their market and the needs of online casino players well.
Licensed in Gibraltar, 32Red PLC is able to target players around the world, but the majority of players at this company’s online casino sites are from the UK. Not only does 32Red own the 32Red online casino, which has won several awards, but the company also operates a sportsbook called 32Red Sport, an online bingo site called 32Red Bingo.com and a poker room called 32RedPoker.com, which has over 500,000 players.
With strong branding, the online casino is distinctive and easily recognisable, offering slot games, and casino games such as poker, craps and roulette. There are also live casino games on offer, which include blackjack and baccarat. The voice of the dealer is provided by actress and model Patsy Kensit, a choice which 32Red PLC hope adds a glamorous and particularly British atmosphere to the online casino.
This online casino operator strives to provide high quality graphics to its players as well as dedicated customer support and quick payments, which are all important requirements for players looking to find a new favourite online casino. It’s a desire to design an exciting online gaming experience that motivates this company and the strong, stylish branding of each individual site goes a long way to making this clear to players.