Caesars Interactive Entertainment LLC (CIE) is a subsidiary of Caesars Growth Partners LLC, a joint venture between Caesars Entertainment Corporation and Caesars Acquisition Company (CAC), specialising in online and mobile gaming.
Amongst its many offshoots, CIE owns the famous World Series of Poker. They also operate a fun and real money poker game in the US states of new Jersey and Nevada, and licenses its brands in several other jurisdictions, including the UK.
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Caesars Entertainment launched CIE in May 2009 with the intention of introducing the brands in the Caesars portfolio to the online market.
The company is known for its flexibility and fluidity, one of the first companies to operate in the quickly growing mobile market, and with a large presence across social networks.
The reputation of CIE is also built on their customer service as well as their proficiency in the technical world. This has helped CIE establish a large level of trust across the online gaming world.
At the end of July in 2016, it was announced that a Chinese consortium, including developer Shanghai Giant Network Technology and Alibaba Group had agreed a $4.4 billion cash deal to acquire CIE’s entire online games unit.
The sale was designed to allow Caesars Entertainment Corp and CAC to free up capital for a complex merger, and followed a period of exclusive negotiation between the parties.
At the time, Caesars Entertainment Operating Co Inc (CEOC) was involved in an $18 billion bankruptcy and was seeking creditor approval for restructuring.
CIE’s online games business, known as Playatika, supplies titles such as Bingo Blitz and Slotomania, and makes them available at Apple’s App Store, when the merger was announced, it was also made clear that Playatika would continue to work independently with its current management team from the HQ in Israel.