The Finnplay Group is a Helsinki based (unsurprisingly!) betting firm with offices in Hong Kong and Malta, that have built a solid reputation since their launch back in 2008.
A large part of the Finnplay brand is wrapped up in their BillFold gaming platform, a platform which has seen a constant influx of developers adding their games to it for several years now.
However, as with many companies in the iGaming world, Finnplay appear to have put their foot on the gas as of late, and have seen a number of new deals struck up with developers as a result.
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Finnplay’s BillFold platform is compliant in various regulated gaming jurisdictions including Belgium, Bulgaria, Hungary, Malta, the UK, and more.
Allowing their clients to meet the “exacting challenges of operating within regulated gaming markets in Europe, Asia, North America and beyond” Finnplay are clearly confident about the quality of their product.
As well as the statemen above, the Finnplay website boasts that:
“[The Finnplay] platform has been selected by many leading online operators for these business reasons of openness, flexibility, robustness, feature richness with regulatory compliance and approval.”
The claim is not incorrect, Finnplay have seen many deals struck with high-quality operators, especially recently.
In March, it was announced that NoLimit City’s games would be added to the BillFold platform, with Finnplay’s Daniel Eriksson saying:
"Nolimit City is a fast-growing online and mobile casino games provider throughout regulated EU markets.
We are therefore delighted that their games portfolio will be accessible for our white-label solution customers across Europe."
Less than a month after the NoLimit City announcement, Finnplay announced that Red Rake Gaming would be the latest developer to have their games on the BillFold platform.
Red Rake Gaming, a well-known name in Spain that is looking to expand into more markets, made it clear that this was a huge opportunity, with Head of Business Development, Carlos Fernandez Aguilar, saying at the time:
“Our company’s vision is to have strategic partnerships with all leading platforms that can represent our great games professionally and proactively.
“Finnplay has a proven international reputation and distribution network of licensees and we look forward to having our games available to a growing player database that will enjoy our engaging games.”
These two announcements came not long after the biggest recent addition for Finnplay, as the portfolio of the hugely popular software developer Yggdrasil was added to the BillFold platform in early 2018.
With a clear and apparent pride in their ability to alter and evolve their platform and services to match the needs of every client, hence their slogan “Strong Enough to Bend”.
This ability to provide bespoke services is a large part of the growing popularity of Finnplay, and with more developers adding their games to the BillFold, including those as high-profile as Yggdrasil, the expectation is that Finnplay will continue to grow and the BillFold platform will continue to entice in the biggest names in the iGaming business.