Reflex Gaming are an interesting software developer, as they are one of very few who do not seem to focus too much on the online casino market, in fact, until fairly recently, they paid it no attention before.
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Since its inception way back in 2004, the Nottinghamshire based company has been developing fruit machines for pubs and bars throughout the UK and in the Netherlands.
If the name is familiar to you, the chances are that’s why, it’s probably that you have been in many drinking establishments that boasted machines with the Reflex Gaming logo emblazoned on them.
It has only been in recent years when the call from the swiftly growing online casino industry got the attention of Reflex, and they have made a move into that market too, but to be honest, it feels a little like a courtesy move.
The truth is, nothing that has been released online from Reflex has been exciting in any form, and that is mainly due to the fact that all they have done is port their land-based titles into an online environment.
While fruit machines in the local pub are fine, when put into the online environment, they simply can’t hold a candle to the copious other options that are available to players.
While the lacklustre effort to move their games online may, at first, seem like an odd choice for Reflex Gaming, it does make sense.
All the extension into the iGaming world does is increase brand recognition, which is all the company need, they provide over 12,000 gaming units every year out of their production studio in Newark, Nottinghamshire, and that’s enough to ensure success.
While every other company is battling it out for online supremacy, Reflex Gaming have proven that sometimes, the old ways are the best.