SIS is a United Kingdom-based firm that does not operate as a casino developer in the traditional sense. As opposed to many developers in the online casino market, which mostly or exclusively offer games and associated forms of entertainment, SIS (short for Satellite Information Services) operates more on the infrastructural side of the casino business. To be sure, SIS does offer a small selection of games to prospective players, but their focus lies primarily in making sure that a website's infrastructure runs smoothly at all times, as well as providing the data and services they need to make their games functional.
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SIS offers their services to a wide array of online casinos (mostly UK-based ones), but in particular casinos that offer sports betting as a side-market. If you have ever seen how the data from these websites is organised, tuned in to an audio broadcast of what was going on or even seen the games themselves play, SIS is almost certainly behind the web architecture that makes that experience possible. Most European casinos that offer sports betting use SIS services – they are one of the leading providers in this field. Aside from these services, SIS also manages and delivers smaller-scale services such as chat rooms and online shops.
In addition to web infrastructure, SIS specialises in refining a casino's business strategy by utilising analytics. Analytics is the art of predicting future trends in customer behaviour by analysing past and present statistical data relating to a customer's playing patterns. Casinos that target their advertisements, gaming selections and bonuses to a particular crowd pay particularly close attention to the data collected and broken down by SIS. If you see your favourite casino changing their promotions and deals to better align with what gamblers have been requesting, the exact nature of these changes is likely due to the customer data gathered by SIS software.